Tourism Minister Marthinus van Schalkwyk is aiming to increase the number of foreign tourists visiting South Africa to hit 15 million by the end of the decade.
South Africa will target emerging markets such as China as it aims to double the number of foreign tourists
visiting the country to 15 million a year by 2020, seeing the sector provide 500 billion rand ($74 billion) to the economy, a minister said on Wednesday. Tourism’s contribution to the economy has increased to 7.7 percent in 2010 from less than 5 percent when South Africa held its first democratic elections in 1994 at the end of white-minority apartheid rule.
“We will also aggressively pursue the long term growth opportunities in amongst others China, India, South America and our own continent,” Marthinus van Schalkwyk, the tourism minister told parliament during a budget vote. Tourism to Africa’s largest economy has been limited by its distance from major economic sectors and a persistently high crime rate that has frightened away visitors. Its successful hosting of the soccer World Cup in 2010 has helped improve its image overseas and increase the number of foreign visitors.
South Africa has always been a top tour and travel destination for quite some time. Continue to see this as more countries particular Asian nations frequent not just South Africa but other African nations as well. As purchasing power increases for those citizens throughout Asia, Africa will benefit from a new class of tourists compared to the usual American or European ones.