General Motors Restructures Africa Operations

With ever-growing markets and consumers, General Motors has reorganized its African operations to capitalize on the expanding opportunities that the continent has.

General Motors announced today the restructuring of its business in Africa to capitalize on growing opportunities across the continent. Effective January 1, 2011, GM’s operations in Africa will be split into two sub-regions.

GM North Africa will include Libya, Algeria, Tunisia, Morocco, Western Sahara and Mauritania. These countries will be integrated with GM Egypt under the leadership of GM Egypt President and Managing Director Rajeev Chaba.

GM Sub-Saharan Africa will include other countries on the continent. They will be integrated with GM South Africa under the leadership of GM Africa President and Managing Director Edgar Lourencon.

“Africa’s emerging markets offer tremendous long-term potential for General Motors,” said Tim Lee, President of GM International Operations (GMIO). “Our new business structure will align our growing business in Africa with the rest of GMIO and provide better visibility for the continent within our entire company.”

Lee added, “By fully leveraging our existing structure as well as our global resources to focus on each individual market, we look forward to growing and strengthening GM’s business across Africa.”

In the first 10 months of 2010, GM’s sales in Africa (including Egypt and Israel) rose 15 percent on an annual basis to 146,000 units, giving it 12.9 percent of the market. GM’s two largest country markets on the continent, Egypt and South Africa, accounted for more than 70 percent of the company’s sales in Africa.

Chevrolet is GM’s primary brand across Africa. A range of popular Chevrolet models are offered, including the Aveo small sedan, Cruze compact sedan and T Series pickup.

This presents African nations with a good chance to gain a foot in global manufacturing, which is more than a $1 trillion-dollar world-wide industry. The opportunity is bright for global car brands since African nations are growing economically, consumer spending is on the rise and the demographics favor long-term consistent growth.  An investment worthwhile.

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